bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which we market under the bebe and BEBE SPORT labels. Current Chairman and Founder Manny Mashouf founded bebe as a San Francisco boutique in 1976, a time when three categories dominated the women's wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. His concept stuck and bebe reaped early success.
bebe's influence on fashion continued to thrive when the company debuted a private collection - featuring two originally designed, impeccably made suits - in 1989. Business boomed even more in 1995 when bebe opened 24 new stores across the country.
bebe currently operates 206 stores in the United States, Canada and Puerto Rico as well as an online store at www.bebe.com. We have also introduced licensed bebe stores in Greece, Israel, Thailand and Singapore.