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San Francisco, CA 94115
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What's behind The Credo Clean Standard
From Credo... Our mission is to change the way people think about ingredients and products they put on their bodies. We want to create a safer, more sustainable, more ethical beauty industry. We call it “Clean Beauty.”
Credo has been paving the way for the clean beauty movement from their inception. Since the industry is seriously under-regulated, it’s largely left up to companies to define claims and terms, which creates confusion (at the least). We know that common language and a roadmap will help the consumer, brands, and everyone else, so the created “The Credo Clean Standard.”
At Credo has brought together a collection of brands that not only make you look good, but they are good for you as well. They offer more than 70 brands that have been developed by a generation of passionate, creative, smart and informed entrepreneurs, many of who are destined to be household names.
ALWAYS CLEAN | All products are formulated without the ingredients found on our Dirty List. Rest assured.
RODUCT INTEGRITY | All products have documentation for ingredient authenticity and proof of claims. No surprises.
CRUELTY-FREE | All products are cruelty-free. They are not tested on animals. Period.